Who doesn’t love candies (sweets)? The three of us certainly had never met anyone who didn’t (and, if there was the odd one or two, well, then yes, they were odd). We started this business as we were all on EXACTLY the same page with this: a) work had to be fun and b) we wanted to become the go-to address for people who wanted to share love with others.
And so the rest was pretty easy actually. We poured our passion into our work. We learned first the business side (and hence opened up shop in Laredo, TX as we were offered many tax incentives and it’s just an easy place to work), and then we moved on to the “sweet part” finding out all there was to know about sweet manufacturing, sweet development, sweet innovation and a lot more.
It has to be said that during our “research” a few pounds were piled on to our waistlines but we have – since those early days – even opened up a diabetic-friendly, diet-based lines so that weight watchers can enjoy our obsession too.